Choosey: Revolutionising the Global Hospitality Market
The global hospitality industry faces a persistent challenge in recruiting, managing, and retaining quality casual staff. Businesses struggle with unpredictable staffing, high agency fees, inconsistent worker quality, and delayed payments. This creates inefficiencies, disrupts business operations, and limits overall growth. Enter Choosey — a groundbreaking AI-driven platform designed to transform how the hospitality industry connects with talent and manages staffing.
🚨 The Problem – Why the Hospitality Industry is Struggling
The global hospitality sector is valued at over $4.5 trillion and employs more than 300 million people worldwide. Despite this size and significance, the industry faces several fundamental issues:
- Lack of Quality Candidates – Businesses struggle to find reliable, experienced workers.
- Wage Theft and Payment Delays – Casual workers often face delayed payments and underpayment issues.
- High Costs of Recruitment – Traditional staffing agencies and job boards charge high fees while delivering mixed results.
- Lack of Flexibility – Casual workers often face unpredictable schedules and limited control over their working hours.
- Business Disruption – Last-minute staffing gaps result in business interruptions, lower customer satisfaction, and financial loss.
The result is an industry that is underperforming despite its massive size and potential.
💡 The Solution – How Choosey is Changing the Game
Choosey is an intelligent AI-powered platform designed to solve these challenges by streamlining the process of finding and managing casual hospitality staff. Built on the success of Clipboard — which already serves over 120,000 members and 9,200 businesses — Choosey offers an integrated, end-to-end staffing solution tailored to the hospitality industry.
How It Works
✅ AI Matching – Choosey’s proprietary AI system matches contractors to shifts based on availability, skills, ratings, and location.
✅ Instant Pay – Workers can receive payment instantly upon completing a shift through the Clipboard debit card, eliminating wage theft and cash flow issues.
✅ Flexible Work for Contractors – Workers can select shifts that match their skills and availability, offering greater control over their schedules.
✅ Seamless Business Integration – Choosey integrates with rostering, payroll, and invoicing systems, allowing businesses to manage staff more efficiently.
✅ Data-Driven Performance – Businesses and workers receive performance insights and recommendations to improve efficiency and outcomes.
“Choosey is the future of casual work in hospitality — giving businesses instant access to quality talent while empowering workers with greater flexibility and faster payment.”
🌍 Market Opportunity
The market potential for Choosey is massive, with significant growth opportunities in both Australia and the broader Asia-Pacific region:
Australia
- Australians spend approximately $1.1 billion annually on events, with $658 million allocated to food and hospitality services.
- There are over 158,000 events held annually in Australia, creating constant demand for casual staff.
- Choosey already has a foundation of 120,000+ members and 9,200+ businesses through Clipboard — positioning it for rapid market penetration.
Asia-Pacific
- The hospitality market in Asia is valued at over $1 trillion, employing more than 150 million people.
- The sector is growing at 6%–8% CAGR due to rising tourism and economic development.
- Choosey’s scalable model positions it to capitalise on the region’s growing demand for flexible staffing solutions.
Instant Pay – A Revolutionary Payment Model
Workers using Choosey can opt for:
- Instant Pay – Payment upon shift completion through the Clipboard debit card (with a small processing fee).
- Standard Pay – Payment within 7 days (no additional fee).
- Extended Pay – Payment within 14 days (with a lower processing fee).
This flexibility empowers workers while improving cash flow for businesses.
👥 Meet the Founder – Brendan Leeds
Brendan Leeds, CEO of Choosey, brings decades of experience in the hospitality and staffing industry. Under Brendan’s leadership, Clipboard has already built a strong network of over 120,000 members and 9,200 businesses — laying the foundation for Choosey’s rapid expansion.
“The global hospitality industry is overdue for disruption. Choosey makes staffing smarter, faster, and fairer — for both businesses and workers. We’re not just filling shifts — we’re building a better industry.” – Brendan Leeds
🚀 Growth Strategy and Milestones
Choosey has a clear plan for rapid growth:
✅ Expand to 20 major cities by 2026
✅ Build a user base of 250,000 members by 2025
✅ Achieve a 72% return user rate by 2025
✅ Secure additional strategic partnerships to scale globally
💰 Investment Opportunity
Choosey is currently raising capital to accelerate growth and scale its platform. This is a rare opportunity to invest in a high-growth, AI-driven platform with proven market demand and a clear path to profitability.
📞 Join the Mission
Choosey has exclusively mandated Tiger Boards to assist with the capital raise and connect the business with smart capital and strategic investors.
➡️ If you’re a sophisticated investor or strategic advisor interested in this opportunity, please contact:
- Kylie Hammond – Chairman & CEO, Tiger Boards Kylie Hammond LLMEntGov
- Gordon Jenkins – Head of Investment Council, Tiger Boards Gordon Jenkins
Choosey is set to transform the global hospitality market — don’t miss the chance to be part of this game-changing venture.