Good Measure Is Here to Shift the Way We Think About Impact
With a career spanning over 20 years in measurement and more than a decade driving social and environmental impact strategy through Purpose Made, Tim O’Brien is no stranger to leading from the front.
Now, with his latest venture, Good Measure, Tim is turning his consulting insight into a scalable solution that makes impact measurement accessible, affordable, and, most importantly, actionable.
“Sustainability metrics are now as critical as financials. Good Measure bridges the gap between intention and impact with real data.” — Tim O’Brien
The Origin of Good Measure
“Good Measure was born from the realisation that consulting alone wasn’t enough,” says Tim. “We needed a platform to democratise impact measurement, so more organisations could access these tools without the traditional price tag or complexity.”
Drawing directly from the groundwork laid by Purpose Made, Tim has embedded years of real-world ESG experience into the platform’s core. The result? A simple yet powerful AI-enabled tool that allows ESG professionals, procurement managers, and Not-For-Profit leaders to quantify their impact.
Solving a Timely Problem
With the ESG landscape growing more complex by the day, the demand for accurate, digestible impact data has skyrocketed.
“Organisations are under pressure to prove their impact — but most don’t have the resources or skills to do it properly. Good Measure gives them a way in.”
By removing the barriers to entry, Tim believes Good Measure gives back control and credibility to leaders committed to purpose.
Built on Real-World ESG Wisdom
Tim’s influence as a global thought leader in impact is evident in the design of the Good Measure experience. From its guided workflows to its data visualisations, the platform is built for practicality, not jargon.
“I’ve seen firsthand how a lack of clear impact data can block funding or stall partnerships. We’ve built this tool to change that.”
And it’s working. Clients who have relied on Purpose Made’s consulting are now early adopters of Good Measure, automating processes that once took weeks to deliver insights in minutes.
AI That’s Human-Centred
Rather than replacing humans, Good Measure’s AI supports them. The platform guides users through a conversational interface, collecting both structured and unstructured data, and then runs it through proprietary measurement models.
“It’s like having an impact analyst in your pocket. AI does the heavy lifting, but it’s still your voice, your outcomes, your story.”
The Funding Path Forward
Good Measure is currently raising a pre-seed round and is actively seeking aligned investors and strategic partners who understand the future of purpose-led business.
“We’re already co-developing impact models with some fantastic organisations through revenue-sharing partnerships, that’s the kind of momentum we’re looking to build on.”
Vision Beyond the Metrics
Tim is clear about what success looks like for Good Measure.
“We want to be the go-to platform for any organisation asking themselves: Are we actually making a difference?”
And beyond the business, there’s a personal legacy at play.
“Measurement has always been second nature to me; I see it as a gift I can pass on. With Good Measure, I want to leave behind something practical that helps people do more good, and do it better.”
Learn More & Connect
To explore how Good Measure can help your organisation measure and amplify its impact, visit: goodmeasure.io For investment or partnership enquiries, connect with Timothy Rosenlund-O’Brien or Kylie Hammond LLMEntGov on LinkedIn.
