Impact measurement is no longer a “nice to have” — it’s a strategic necessity for businesses, governments, and social enterprises alike. Yet, despite the growing demand for transparency and accountability, most organisations struggle to measure their impact effectively. Enter Good Measure — an innovative platform designed to simplify and democratise impact measurement through cutting-edge AI and a marketplace of expert-developed models.

🚨 The Problem – Why Impact Measurement Is Broken

For most organisations, impact measurement is difficult, expensive, and highly technical. The current system presents three key challenges:

• Too Expensive – Impact measurement relies on costly consulting firms and bespoke solutions that are out of reach for most organisations.
• Hard to Do – You need to be an expert to measure impact accurately. Complex methodologies and data requirements create a significant barrier to entry.
• Locked-Up Knowledge – Expertise in impact measurement is concentrated among a small group of developers and consultants, limiting access to effective measurement solutions.

As a result, many organisations — including those working in social impact, environmental sustainability, and corporate governance — are left without the tools they need to track and optimise their impact.

💡 The Solution – How Good Measure is Changing the Game

Good Measure is an AI-powered impact calculator and marketplace designed to make impact measurement simple, affordable, and accessible to all organisations.

Here’s how it works: ✅ Conversational Interface – The platform guides users through the measurement process using a simple, user-friendly interface. ✅ Expert Models – Good Measure connects organisations with best-in-class measurement models developed by leading experts. ✅ Automated Data Integration – AI-driven automation collects, organises, and analyses data from multiple sources. ✅ Instant Reporting – The platform generates real-time, audit-ready reports that provide full transparency over data sources and calculations.

“Think of Good Measure as the Spotify of impact measurement — a marketplace where developers can offer their models, and organisations can select the best solution for their needs.”

🌍 Real-World Applications

Good Measure is designed to handle complex measurement challenges across a wide range of industries and social issues, including:

• Environmental Footprint – Helping businesses measure and minimise their environmental impact.
• Self-Determination and Indigenous Procurement – Tracking the social and economic contributions of Indigenous suppliers.
• Campaign Effectiveness – Moving beyond clicks and impressions to measure real-world campaign impact.
• Inequity and Workplace Wellness – Measuring and improving diversity, equity, and employee wellbeing.
• Modern Slavery and Domestic Violence – Providing businesses and governments with the tools to track and reduce harmful practices.

Good Measure delivers measurable value by simplifying these complex processes, helping organisations stay compliant with reporting requirements while improving their ability to deliver meaningful change.

💼 The Business Model – A Scalable Marketplace

Good Measure operates as a marketplace, partnering with measurement experts (Developers) who offer their models on the platform. The business model includes:

• Revenue Sharing – Developers receive a revenue share for each model used.
• Subscription-Based Access – Organisations pay a monthly or annual subscription to access models and generate reports.
• Scalable Growth – The platform grows as more developers add their models, creating a self-reinforcing ecosystem of measurement solutions.

This model ensures Good Measure can quickly scale without relying on high development costs or large sales teams.

👥 Meet the Founder – Tim O’Brien

Good Measure was founded by Tim O’Brien, a recognised leader in impact measurement with over a decade of experience in scaling and exiting technology ventures. Tim has led three successful businesses, including two high-profile tech start-ups, and has been featured in Forbes as a thought leader in the impact space.

“The demand for impact measurement is only growing, but the tools to meet this demand have lagged behind. Good Measure changes that by making expert models accessible to everyone — so businesses and organisations can measure what matters and improve their outcomes.” – Tim O’Brien

Tim’s leadership combines deep expertise in technology, business strategy, and social impact — the perfect combination to drive Good Measure’s growth and success.

🌟 The Market Opportunity

The global impact measurement market is expanding rapidly, driven by:

• Increasing government and regulatory requirements for ESG (Environmental, Social, and Governance) reporting.
• Growing consumer and stakeholder demand for transparency and accountability.
• Rising pressure on businesses to demonstrate social and environmental impact.

Good Measure is well-positioned to capture this market by offering a unique combination of AI-driven automation, expert-vetted models, and a scalable marketplace platform.

💰 Investment Opportunity

Good Measure is currently raising AUD $750,000 in seed capital under a SAFE agreement (Simple Agreement for Future Equity), with the following terms:

• Discount Rate: 20%
• Valuation Cap: AUD $7,000,000
• Use of Funds: Technology development, platform enhancements, and go-to-market strategy

This is a compelling opportunity to get in early on a platform with high growth potential and a clear path to profitability.

📞 Join the Mission

Good Measure has exclusively mandated Tiger Boards to assist with the capital raise and connect the business with smart capital and strategic investors.

➡️ If you’re a sophisticated investor or strategic advisor interested in being part of this high-impact business, please reach out to:

• Kylie Hammond – Chairman & CEO, Tiger Boards Kylie Hammond LLMEntGov
• Gordon Jenkins – Head of Investment Council, Tiger Boards Gordon Jenkins

Together, we can make impact measurement accessible and meaningful for all.